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Services Marketing: Integrating Customer Focus Across the Firm

by Alan Wilson, Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler

ISBN 13: 9780077131715

Format: Paperback (608 pages)
Publisher: McGraw-Hill Higher Education
Published: 01 May 2012

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Services Marketing

by Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler

ISBN 13: 9780071244961

Format: Paperback (624 pages)
Publisher: McGraw-Hill Higher Education
Published: 01 Jul 2005
Other Format: Hardcover, Paperback

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