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Services Marketing: Integrating Customer Focus Across the Firm Services Marketing: Integrating Customer Focus Across the Firm by Alan Wilson, Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler

Services Marketing: Integrating Customer Focus Across the Firm

by Alan Wilson, Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler


ISBN 13: 9780077131715

Format: Paperback (608 pages)
Publisher: McGraw-Hill Higher Education
Published: 01 May 2012

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